Golden Charter Affiliate Program

Golden Charter Affiliate Program

Does Golden Charter have an affiliate program?

The Golden Charter affiliate program is available from the AWin affiliate network.
Golden Charter screenshot

What countries can I promote this program in?

At minimum and depending on network you should be able to promote the Golden Charter affiliate program in United Kingdom. Other regions also might be available for this program. You should contact the administers of the program to find out more.

How do I join the Golden Charter affiliate program?

In order to apply to the Golden Charter affiliate program you usually need to be a direct member of the program, or a member of AWin . Details of each program and the network are shown below, along with links to each program. Even if you are a member of these networks already, just click through to the program, login and join.

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Golden Charter affiliate program by AWin

About Golden Charter

Golden Charter is one of the UK’s largest funeral plan providers* and is proudly owned by the people who understand your needs best – independent funeral directors. What’s more, we have a wider network of funeral director branches than the Co-op**.

*Based on the recent market share of funeral plans sold. For details, please see Funeral Planning Authority statistics 2018 and Golden Charter Report 2017/18.

**Based on the number of independent funeral director branches accepting Golden Charter plans and promoting Golden Charter exclusively as of 31 March 2017 (2147), compared to total number of Co-op Funeralcare funeral homes (1079). Sources: Golden Charter Annual Report 2016/17 (page 9); Co-op Annual Report 2017 (page 5). The Golden Charter Annual Report 2016/17 can be found here.

Funeral Plans by Golden Charter

A pre-paid funeral plan from Golden Charter – one of the UK’s leading funeral plan providers* – helps ensure peace of mind for you and your family. Golden Charter offers four funeral plans, all of which can be purchased securely online through a variety of different payment options. A prepaid funeral plan is an easy way to plan ahead and beat rising funeral costs***, helping to save your family worry and expense. You simply choose the funeral plan you want and pre-pay for the cost of your funeral director’s services, at today’s prices.

All Golden Charter plans include the provision of your funeral director’s professional services as well an allowance towards essential third party costs at the time of need ranging from £800 - £1,100 dependent on chosen plan.

You are guaranteed to be accepted for a Golden Charter plan, there are no health restrictions or medical questions asked.

***SunLife Cost of Dying Report 2018.

Why choose Golden Charter

Stay close to home

Over 3,000 funeral directors accept Golden Charter plans and we are owned by the people who understand your needs best – independent funeral directors.

Funeral Planning Authority Registered

As an FPA registered provider, Golden Charter is committed to protecting our customers’ payments and guaranteeing to cover the funeral director’s services specified in your plan. Over 500,000 people have already trusted us to take care of their funeral.


Your family will receive a genuinely personal service when it really matters. Choose the plan you want and pay for the funeral director’s services included in your plan at today’s prices.

Your payments are protected

When you take out a plan, rest assured your payments are protected. Depending on how you wish to pay, plan holder funds are either paid into the Golden Charter Trust or to one of the UK’s leading life assurance companies.


£150 per plan

30 day cookie length

The Golden Charter affiliate programme offers:

Generous commission pay-outs and potential for individual incentives based on results

Website to fulfil direct online sales with affiliate tracking in place

Please note: On cashback sites, commissions are paid on online sales only, and not on brochure requests.

Please note: Affiliates are not currently permitted to use PPC to promote our program.

How should affiliates sell funeral plans?

Promote the program to those looking for funeral plans – typically those over the age of 50 although users under 50 can purchase via 12 monthly instalments and pay in full.

What do I tell my users?

Use the information contained on the Golden Charter website, particularly the educational content contained within the news and info section giving potential customers more information about funeral plans from Golden Charter.

Have a questions? Please email

For full details click through to AWin to find out more.
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